Goldcrest Auditing is an independent website auditing and metric analysis consultancy company.

Our core sectors of expertise are corporate SEO website audits for professional services, financial markets, high level brands, technology, NGOs and charities .

Comprehensive Enterprise Website Auditing.

Why independent, unbiased auditing matters

I offer large companies a truly unbiased perspective on their digital presence. In an environment where informed decisions make all the difference, this service is about equipping you with clear, impartial insights.

Many companies seeking to improve their digital presence engage providers who also deliver the solutions. But there’s a risk in that approach; because the audit and implementation services come from the same source, it may lack objectivity, potentially focusing on solutions that align with that provider’s specific strengths. My audit service is designed differently. It’s completely independent—I don’t perform the implementation work afterward. Instead, I provide you with a clear, strategic roadmap so you’re fully informed before selecting the best team for the job, whether that’s an outside provider or your own in-house team.

This independence means that my analysis is centered solely on your unique needs and priorities, without any influence from a desire to gain follow-up work. I’ll give you a comprehensive, accurate assessment of your website’s current performance, competitor positioning, and user experience. This lets you approach future changes confidently, knowing your decisions are based on a thorough, objective understanding of what your site needs to succeed in the competitive digital landscape.

By partnering with me, you gain a clearer perspective on your digital strengths and areas for improvement, empowering your team to make the best choices moving forward. This approach allows you to focus on what matters most—delivering an optimal experience to your customers and maximizing your competitive advantage, knowing your decisions are built on an objective, strategic foundation.

Michael J. Stewart (Goldcrest Auditing)

Analysis

My independent website analysis service is designed to give you a complete, in-depth understanding of your website’s current state, along with actionable insights for improvement. This comprehensive audit is tailored to address every essential component of your site, ensuring it performs optimally across user experience (UX), SEO, and competitive positioning. With a meticulous review of over 350 points, the analysis process provides a holistic view of your digital strengths and areas where adjustments could make a measurable impact.

The UX audit forms one the foundations of the analysis, evaluating how intuitive and engaging your site is for visitors and if and how this can be improved or enhanced. This involves a close look at your website’s structure, navigation, and accessibility. By assessing these elements, we aim to identify ways to enhance user engagement and satisfaction, which of course can lead to increased conversions. Part of the UX assessment includes evaluating your site’s security, particularly ensuring that HTTPS and GDPR protocols are in place to protect user data and build trust with your audience. Security is crucial, especially as more users expect a safe browsing experience and search engines prioritise secure sites.

Our SEO analysis is multifaceted, covering both on-page and off-page elements. We review technical SEO aspects, such as hreflang implementation for multilingual sites, internal and external linking structures, and site speed, all of which contribute to a robust SEO foundation. For on-page SEO, our audit examines content relevancy, meta tags, image optimization, and keyword placement to ensure each page is well-positioned to attract and engage your target audience. Off-page SEO analysis includes a review of your backlink profile, helping you understand the quality and impact of external links pointing to your site.

In addition to analysing your website’s individual elements, we provide a competitive analysis with up to three competitors. This section evaluates how your digital presence stacks up against others in your industry, giving you a strategic perspective on areas where you can stand out and areas where competitors may have an advantage. By understanding the broader landscape, you gain insights into opportunities to differentiate your brand.

Ultimately, our analysis empowers you with a clear, objective picture of your site’s performance, allowing you to make informed, data-driven decisions. Whether you’re preparing for a website redesign, planning an SEO campaign, or simply looking to optimize your current site, our independent audit is an invaluable resource for long-term success.

Monitor

As part of the audit our corporate monitoring service is designed to provide ongoing overviews of key performance areas, ensuring that your website is reliable, secure, and always available to users. Website uptime and performance directly impact user satisfaction and search engine ranking, so regular monitoring is critical. Our monitoring service tracks server health and uptime to identify and address any issues as soon as they arise, ensuring your website remains online and functions optimally.

We monitor for potential downtime and performance interruptions, providing alerts and diagnostics so that any server or hosting-related issues can be resolved quickly. In addition to server health, we also keep an eye on Content Delivery Network (CDN) performance, if applicable, to ensure fast content delivery across all geographical regions.

Reporting

The Reporting section of our website auditing service delivers a comprehensive overview of your website’s current health, addressing critical issues and identifying areas for improvement. Our reports include a detailed audit of over 350 metrics, covering every essential element that impacts site performance, security, user experience, and SEO. Each report is accompanied by a clear, actionable roadmap, helping your team understand both immediate and long-term priorities.

Within the report, we outline observations on elements such as page structure, technical SEO, content quality, link profiles, and competitor benchmarks. We specifically highlight any critical issues—such as broken links, site speed limitations, and HTTPS vulnerabilities—that require immediate attention. Each finding is designed to give you a transparent picture of what’s holding back your site’s potential and how these factors could impact your search rankings, user satisfaction, and business goals.

One of the key benefits of our reporting is the guidance it offers for companies considering a site migration. We provide insights on maintaining SEO value during a migration, so you can transition smoothly without sacrificing any current strengths. Our reports not only identify the obstacles to achieving high performance but also present a clear path forward, whether your goal is to redesign, re-platform, or refine your website. With each report, you gain a reliable reference that aids decision-making, empowers your team, and prepares your site for growth.

Performance

Performance Analysis

In today’s digital environment, a website’s performance is crucial for both user experience and search engine rankings. Our Performance Analysis provides in-depth insights into key elements that impact site speed and efficiency, ensuring your site loads quickly and smoothly for all users. We assess core metrics like page load times, time-to-first-byte (TTFB), and image optimization to identify opportunities for improvement. Additionally, we analyze JavaScript and CSS performance, pinpointing any issues with code bloat or render-blocking resources that may slow down your site.

Beyond content optimization, we evaluate your hosting setup, determining whether a shared or dedicated server is in use and whether it aligns with your performance goals. We also investigate your Content Delivery Network (CDN) setup, if applicable, to confirm that global content delivery is maximized. By addressing these performance factors, we provide a clear roadmap to enhance speed, reliability, and user satisfaction, helping your website stand out in a competitive landscape.

Experience

Over a period of more than 16 years, I have extensive experience performing large, in-depth website audits for web design companies focused on corporate clients. My work involved deep-dive audits to ensure SEO strengths were maintained during site migrations or to provide detailed reporting and strategic direction for new sites prior to launch. This approach enabled clients to begin with a strong SEO foundation and competitive advantage. My clients included Smart Parking, ITM Monitoring, Saavy & Victor, Gerard Maye Legal, Production Music Online, Henley College, Reliance Ambulance Service, Clearlead UK & Clearlead Canada, and many more.